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KENDA EMERA A1 wins the Taiwan Excellence Award 2018

September 11th, 2018

Distinction in all four relevant categories for the KENDA Ultra-High-Performance summer tire

Another success for the EMERA A1: Winning the Taiwan Excellence Award 2018 in the categories R&D, Design, Quality and Marketing confirms once again that the KENDA Ultra-High-Performance summer tire is among the best of its class. At the Automechanika trade show in Frankfurt, from 11 to 15 September, the tire will be on display along with other innovations by Taiwanese companies in the Taiwan Excellence Pavilion in hall 4.2, at the TAITRA booth (J53).

Since 1993, the Taiwanese Ministry of Economy has been working closely with TAITRA (Taiwan External Trade Development Council) to bestow the Taiwan Excellence Award as an internationally recognized seal of quality for cutting-edge technology “Made in Taiwan”. The award evaluates Taiwanese products using the criteria R&D, Design, Quality and Marketing Strategy. Its purpose is to highlight particularly innovative products and to promote and support competitiveness in the international market. Today, the Taiwan Excellence logo has become a trade mark for top-quality Taiwanese innovation products that is held in the highest regard internationally.

In making its choice, the jury particularly emphasized the fuel-saving, environmentally-friendly profile of the EMERA A1. The innovative “Low Noise Pattern Design” guarantees low roll resistance and substantially reduces rolling noise.

The tire also offers balanced and safe performance, excellent wet grip and hydroplaning properties as well as outstanding handling and cornering.

The jury explicitly

mentioned KENDA’s clear, efficient research and development strategy. Certified according to the ISO 9000, ISO 14001, and TQM (Total Quality Management) standards, KENDA aligns its product development not only with the requirements of its “home markets” Taiwan, China and South-East Asia, but also with the special performance requirements of the European market. The EMERA A1 is an exemplary success in this regard and is proving to be an excellent ambassador for its country.

Michael Andre, Marketing and Sales Manager of KENDA RUBBER INDUSTRIAL Co. EUROPE GMBH, sees the award as a confirmation of the path the company has taken. “Our engineers in Taiwan have done an outstanding job of integrating the challenges of the global markets in their development efforts. Insights gained in European testing enabled us to continuously improve the tire’s performance. In both its home markets and in Europe, the EMERA A1 is recognized as a quality product that compels with excellent value-for-money. We are proud that this achievement – premium quality at an economy price – has now been recognized by the highest authority.”

Based on the outstanding sales results in Europe, KENDA is further expanding its product range. In 2019, consumers will be able to choose from a total of 50 sizes with rim diameters up to 20 inch and tire sections up to 35.

TAITRA is presenting the EMERA A1 and all other award-winning Taiwanese products at the Automechanika in hall 4.2, booth J53. On two days of the fair, Michael Andre and his team will be at the show and will gladly answer all of your questions. Please contact us in advance at the phone number or e-mail address below.

Founded in 1962, KENDA RUBBER IND. CO. LTD has, through its values of “honesty, quality, service and innovation”, achieved 26th place on the ranking of the largest tire manufacturers in the world. KENDA produces high quality tires and tubes for bicycles, motorcycles, quads, lawn and garden equipment, caravans, golf carts, compact loaders, forklift trucks, cars and small trucks with over 11,000 employees in Taiwan, China, Vietnam, Indonesia, the United States and Germany. KENDA has customers and distributors in almost every country of the world.

The Research and Development centers in the USA, Germany, Taiwan and China are developing tires specifically for the European and German market. KENDA RUBBER INDUSTRIAL CO. EUROPE GMBH has its headquarters in Übersee-Feldwies, Germany.