Imported Tyre Manufacturers’ Association Trading as the International Tyre Manufacturers’ Association
Knowledge is power!
With more than 200 tyre brands being sold in the fiercely competitive UK and European market, it’s vital for tyre manufacturers operating in Europe’s marketplace to be as fully informed as possible on the many everyday challenges.
Product performance, environmental impact and labelling demands are just some of the key issues where regulations affect manufacturers’ entire design, production and distribution efforts, so access to timely information is critical.
As the number of these regulations increases and they also become more complex in their nature, it’s easy to see why more manufacturers are turning to the support and guidance of ITMA who’s membership includes many well known brand names.
In recent test results published by the Swiss Touring Club (TCS) KENDA Tire Europe’s KR210 KENETICA PRO tire beat some of the biggest names in the business, across certain test criteria, to achieve a three star ‘recommended’ rating. KENDA firmly … Read more