ITMA latest news

VDB’s private budget brand GOLDLINE well received in the market

April 11th, 2017

Recently,  a new private brand Goldline is introduced into the UK by Van den Ban Autobanden B.V. (VDB), international tyre wholesaler/distributor  in Europe with their HQ in the Netherlands.

‘’We can proudly announce that our new brand Goldline is very well received in the market’’, according to the Dutch tyre wholesaler.

VDB’s new private brand was physically introduced in the UK in September. VDB: ‘’We expect that our Goldline summer tyres will be successful in the UK  market, although winter and all season tyres are relatively small in the UK the patterns are well received. With Goldline, VDB offers a brand that perfectly meets the demand in the market for budget tyres.

Goldline is a global brand and is characterized by its slogan: ‘Quality tyres for a budget price’. The tyres are produced by a reliable Chinese manufacturer. ‘’We have a successful cooperation with this manufacturer for many years now and we have a good experience with the balanced quality of the tyres they produce’’, according to VDB.

In the beginning of 2017 VDB will introduce a wide range of Goldline summer tyres for PCR, (U)HP and Light Truck/Caravan. The PCR range will consist of no less than 32 sizes from 13’’ up to 16’’, the (U)HP summer profile will be available in 27 sizes from 16’’ up to 19’’ and the LT summer range will consist of 20 sizes from 12’’ up to 16’’. A wide range of Goldline winter and all season tyres for PCR and Light Truck/caravan is already available, in more than 110 sizes totally. The assortment will be expanded with an extensive range SUV tyres within a short period of time and a range TBR tyres will be introduced also in 2017.

VDB believes in the strength of Goldline. “The combination of the good price/quality ratio, the wide range and a good availability, will make Goldline successful,” according to VDB.

VDB is known by its slogan ‘Your Total Tyre Supplier’, which perfectly represents what the company stands for. This international wholesaler/distributor characterizes itself by its complete assortment (in PCR, SUV/4×4, LT and TBR) with a total stock of 1.5 million tyres. Besides the extensive assortment, VDB offers their customers the possibility to order tyres 24/7 via E-commerce, custom made IT connections, or the VDB App. Additionally VDB offers their customers comprehensive support in the field of Marketing, After-Sales and Customer Services.

Fast and accurate deliveries are one of VDB’s greatest strengths. Customers in the UK are offered weekly deliveries by the private transport company of VDB, as well as partial delivery services. Goldline tyres can be delivered in smaller quantities, as part of weekly deliveries,  but  also in direct shipments.

Are you interested in becoming a  Goldline-distributor? Please contact our UK sales department for more information or visit the website.


Tags: Tags: , , , ,